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Massindo Group Expands to Pontianak: Strengthening Indonesia’s Leading Mattress Network

beritapekanbaru.com -Massindo Group, a renowned manufacturer of premium spring bed brands such as SPRING AIR, THERAPEDIC, COMFORTA, and SUPERFIT, has marked another milestone in its expansion journey. On December 3, 2021, the company officially inaugurated its 20th branch in Pontianak, West Kalimantan, reinforcing its commitment to delivering high-quality sleep solutions across Indonesia and beyond. This strategic expansion is a testament to the company’s vision of providing premium sleeping experiences to consumers nationwide while supporting regional economic growth.

Grand Opening of a New Factory and Distribution Center

The inauguration ceremony was led by Jeffri Massie, President Director of Massindo Group, and Jackson Massie, Group Director of Massindo Group, alongside senior management representatives from the Jakarta headquarters and the Surabaya regional office. The ribbon-cutting event took place at Prima Lestari Warehouse Complex in Pontianak, marking a significant step in expanding the company's national footprint.

With the establishment of its new factory and distribution center, Massindo Group now strengthens its supply chain across 20 cities in Indonesia and Singapore. This new facility not only enhances product accessibility for consumers in West Kalimantan but also generates new employment opportunities and fosters local business partnerships, contributing to regional economic growth. The company aims to ensure that people across Indonesia have access to high-quality sleep products that meet international standards.

Creating Job Opportunities and Enhancing Family Well-Being

As part of its corporate responsibility and dedication to the communities it serves, Massindo Group continuously seeks to improve the economic landscape by creating employment opportunities. The new factory and distribution center in Pontianak have led to the creation of numerous job openings, supporting both direct employment within the company and indirect opportunities for local businesses and suppliers.

With a workforce exceeding 2,000 employees, Massindo Group continues to be a leading employer in the industry. Jeffri Massie expressed his optimism about the impact of this expansion:

“We hope that the presence of Massindo Group in Pontianak will improve the quality of life for families in West Kalimantan. This aligns with our mission to enhance people’s well-being through high-quality sleep solutions.”

Economic Recovery and Business Expansion Amidst a Pandemic Rebound

The global pandemic posed challenges for many industries, but Massindo Group remains resilient and forward-thinking. The company has taken proactive measures to adapt to the changing economic landscape and seize new growth opportunities. Jackson Massie highlighted the company’s optimism for expansion:

“Indonesia’s COVID-19 control measures have received international recognition, and daily cases have dropped significantly. As economic activities gradually recover, we see this as the perfect opportunity to accelerate our growth by launching the latest Comforta collection and expanding our reach.”

This expansion is a strategic move to meet the growing demand for high-quality mattresses as consumer awareness of sleep health continues to rise. With a strong presence in over 1,500 dealerships, modern retail chains, and major national and international hotel networks, Massindo Group is set to strengthen partnerships in West Kalimantan, inviting more business collaborations in the region.

Introducing 16 New COMFORTA Models with Advanced Technology

On the same day as the inauguration, Massindo Group unveiled 16 latest COMFORTA mattress models at Mercure Hotel, Pontianak, as part of a nationwide launch in 20 cities. These mattresses feature groundbreaking technology that enhances sleep quality and hygiene. This new collection is designed to offer superior comfort, durability, and advanced protection to ensure consumers receive the best possible sleep experience.

One of the most remarkable innovations in the new collection is the NANO SHIELD Anti-Virus and Anti-Bacterial fabric, which provides protection against viruses, including Coronavirus. This cutting-edge technology has been scientifically tested and certified by an independent laboratory in Belgium, demonstrating its ability to eliminate 98% of viruses and bacteria on mattress surfaces within just 4 hours. In today’s world, where hygiene and health are of paramount importance, this feature provides peace of mind for families seeking a safer sleeping environment.

Additionally, the new Comforta collection incorporates high-density foam layers, temperature-regulating materials, and pressure-relief technology to improve spinal alignment and reduce sleep disturbances. With these innovations, Massindo Group continues to push the boundaries of sleep technology, ensuring consumers receive the highest level of comfort and support.

Award-Winning Excellence in the Mattress Industry

The COMFORTA brand has consistently been recognized for its superior quality and customer satisfaction. Over the years, it has earned multiple prestigious awards, including:

• SUPERBRANDS Award (awarded by Nielsen Company/AC Nielsen) in the spring bed category.

• TOP BRAND Award (awarded by Frontier Group) for seven consecutive years.

• Highest Corporate Image Index in the bedding industry category, as recognized by Frontier Group in 2021.

These accolades reinforce Massindo Group’s commitment to innovation, integrity, and continuous improvement, core values instilled by its founders, William Massie and his wife, when the company was established in 1983. The company’s dedication to maintaining the highest industry standards has made it a household name in the Indonesian sleep industry, trusted by millions of customers.

Future Outlook: A Commitment to Innovation and Sustainability

Massindo Group’s expansion into Pontianak marks a significant step in its mission to provide world-class sleep solutions across Indonesia and beyond. With a focus on innovation, sustainability, and customer satisfaction, the company is poised for further growth in the coming years.

Looking ahead, Massindo Group plans to invest in more research and development, ensuring that its mattresses continue to incorporate cutting-edge sleep technology. The company is also exploring eco-friendly manufacturing processes to reduce its environmental footprint while maintaining the highest quality standards.

As consumer expectations evolve, Massindo Group remains committed to meeting the diverse needs of its customers. Whether through advanced sleep technology, superior craftsmanship, or industry-leading customer service, the company strives to set new benchmarks in the bedding industry.

With its continued expansion, Massindo Group is not just selling mattresses—it is transforming the way people sleep, one innovation at a time. As demand for premium mattresses grows, the company’s unwavering dedication to quality, innovation, and sustainability will ensure its position as a market leader for years to come.